King Sporty
“Buffalo Soldier” (mp3)
from “Buffalo Soldier – Single”
(Konduko Records)

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In an industry where hype often covers artistic mediocrity, Noel “King Sporty” Williams is a rarity- an entertainer whose work is actually better known than his name. As a deejay his early recordings for legendary Jamaican label Studio One are some of the most sought after by collectors and lovers of reggae music’s golden era. His songwriting skills have landed him a place in pop music history as author of “Buffalo Soldier”, one of reggae icon Bob Marley’s biggest international hits. His innovation as a producer is part of the foundation of Miami’s signature bass and disco sounds. His business instinct has also served him well in an industry where the best known artists are often the last ones to be paid. King Sporty has been recording and releasing music on his own Konduko and Tashamba music labels for more than three decades allowing him to be one of the few longstanding entertainers to truly be master of his own artistry.

King Sporty’s multi-faceted skills were initially honed in his homeland of Jamaica. Born in small- town Port Antonio, Sporty developed his early sound by working the Kingston discos. His experiences there stood him in good stead once he came to Miami and founded International Sounds and Films Productions. King Sporty is a leader when it comes to club sounds, experimenting with electronica and vocoders a full decade before they hit the mainstream. He has recorded club hits under several aliases including Cybermon and the Extras. In addition, he lent his production talents to a variety of other artists like Ernest Ranglin, Anthony Watson, Connie Case, and his wife, r&b legend Betty Wright. He also continues to release his own reggae records as King Sporty, including the sought after 1976 classic Deep Reggae Roots.

Today, for the first time ever, the work of Noel “King Sporty” Williams, producer, writer, and entertainer will be available legally to digital consumers. His vast catalog of music from his two labels Konduko and Tashamba records is being released digitally via the Independent Online Distribution Alliance (IODA). What’s more, he has a hot new single and video entitled “Hard to Believe” that is already heating up radio and cyberspace on his official myspace site www.myspace.com/kingsportysrecordshop. Cyberspace allows King Sporty to showcase his work almost as quickly as he creates it; making it the perfect arena for the fantastic musical machine that is his world.